Joiyin Media Kit
Resources for journalists, bloggers, and media partners
Last Updated: November 2025 | Version 1.0
Quick Facts
Company Name
Joiyin
Founded
2024
Headquarters
Toronto, Ontario, Canada
Founder
Healthcare Professional (20+ years)
Category
Social Technology / Community Building
Platforms
iOS, Android, Web
Languages
8 (English, Spanish, French, Dutch, Portuguese, Brazilian Portuguese, Swedish, Ukrainian)
Tests
~2,520 automated tests (456 test files)
Mission
Reconnecting people in the real world
The Story in One Sentence
A Toronto healthcare professional taught himself to code and built Joiyin — a social app for spontaneous real-world activities, without profile photos or swipe-style matching.
Story Angles for Journalists
🏥 Human Interest
"Toronto Dentist Teaches Himself to Code, Builds App to Fight Loneliness"
Father of four creates social media alternative his kids will actually use after witnessing 20-year loneliness crisis in healthcare.
💻 Technology
"Solo Developer Builds Production-Ready App with ~2,520 Tests"
How AI-assisted development enabled non-programmer to build scalable social app with enterprise-grade architecture.
💼 Business
"Healthcare Professional Pivots to Tech, Launches in Toronto"
Bootstrapped founder seeks seed funding for anti-loneliness platform targeting multi-billion dollar wellness market.
🌍 Social Impact
"New App Tackles Public Health Crisis of Loneliness"
Toronto entrepreneur offers healthier alternative to social media with real-world connection focus.
Downloadable Assets
Free for editorial use with attribution
Logos & Branding
Brand Guidelines (Quick Reference)
Primary Color
#FFF6E8Warm cream/beige - friendly, approachable, calming
Typography
Inter
Modern, clean, accessible UI font with support for all languages including Cyrillic
Design Principles
- Material Design 3
- Anonymous-friendly
- Accessibility-first
- Platform-adaptive
Activity Category Colors
Hike
#4CAF50Sports
#FF9800Study
#2196F3Social
#E91E63Volunteering
#9C27B0Other
#FFC107Key Quotes for Media Use
On Mission
"In my 20+ years of healthcare practice, I've witnessed how emotional and social struggles manifest physically. Human connection isn't optional—it's essential for our wellbeing."
On Technology
"The tools available to developers today are incredible. AI assistance didn't write the app for me—but it accelerated my learning curve dramatically. It's like having a patient coding mentor available 24/7."
On Social Media
"Social media promised to connect us, but for many people, it's had the opposite effect. We're more 'connected' than ever, yet lonelier than ever. Joiyin offers an alternative."
On Vision
"We're at our best when we come together. That's not philosophy—that's biology. Joiyin exists to make that as easy as possible."