The Found Objects Project – Press Release

FOR IMMEDIATE RELEASE

Media Contact:
Anthony Chung, Founder
Joiyin
Email: media@joiyin.com
Website: www.joiyin.com
Project Page: www.joiyin.com/story

Found Objects: A Toronto Neighbourhood Experiment in Shared Stories

TORONTO, ON – January 2, 2026 – The Found Objects Project, from Toronto-based social app Joiyin, leaves small objects in everyday places across the city: engraved stones, notes, bookmarks, and occasional numbered pieces. They are not prizes. They are quiet invitations to notice something, keep it, share a story if you want, or pass it on.

The project is for neighbours and visitors alike. No account is required. No personal data is collected from finding an object.

How it works

Objects appear in yoga studios, cafés, libraries, parks, community spaces, and other public spots in and around Toronto. Some drops include clues on Reddit, neighbourhood forums, or social media. Many finds are simply stumbled upon.

When someone finds an object, they can visit joiyin.com/story to learn about the project. Sharing a reflection is optional. Passing the object along is optional. Keeping it is fine too.

“Think of it as a city-wide experiment where the outcome is not a prize, but a moment,” said Anthony Chung, founder of Joiyin. “Some objects travel and collect stories. Others stay on a desk or a yoga mat. Both count.”

What people find

Objects come in a few forms:

• Anchor stones: a word or short phrase on top, a QR code on the bottom; often meant to be held or kept
• Notes and bookmarks: a thought or short message left to be found again
• Numbered pieces: limited drops that may carry an ID like 🌱-001 and travel with a public story thread

Object IDs are selective. Flagship journey tokens may be numbered; many batch and everyday objects are intentionally unnumbered. Unnumbered finds matter just as much.

People who want to share can post on Reddit (r/JoiyinStories), Instagram (#FoundJoiyin / @joiyin_com), TikTok, or YouTube Shorts.

Why playful discovery

“Curiosity gets people out of their usual loop,” Chung said. “You’re already more present when you’re looking for something gently. That presence is a good place for real-world connection to start.”

There are no winners, no deadlines, and no requirement to participate beyond interest.

About Joiyin

Joiyin is a Toronto-built app for spontaneous real-world activities. It is not a dating app. No profile photos, no performance feed. Post what you want to do; people nearby can join. The Found Objects Project is a separate, physical experiment in the same spirit: low pressure, optional, rooted in the city.

Joiyin is focused on Toronto first, with room to grow as the community does.

Join the experiment

1. Keep an eye out in public and partner spaces, or follow community clues when they appear
2. If you find something, visit joiyin.com/story
3. Keep it, use it, share a story, or pass it on only if that feels right

No cost. No commitment. Just curiosity.

About Joiyin

Founded by a Toronto healthcare professional. Activities first. Privacy-minded. Built in Canada.

Website: www.joiyin.com
Story Page: www.joiyin.com/story
Reddit: r/JoiyinStories
Instagram: @joiyin_com | #FoundJoiyin

Media Contact

Anthony Chung
Founder, Joiyin
Email: media@joiyin.com
Toronto, Ontario

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